The appeal of a corporate treasury brimming with cryptocurrency is drawing the National Center for Public Policy Research (NCPPR) once again, this time setting its sights on Meta Platforms Inc.

Ethan Peck, an employee at the National Center, has put forth a Bitcoin Treasury Shareholder Proposal to Meta on behalf of his family, marking yet another effort to introduce cryptocurrency into the boardrooms of technology companies.

Tim Jotzman, a host of a Bitcoin (BTC) podcast, shared the proposal on January 10 through a social media post. See below.

Will corporate treasuries become crypto strongholds?

Based in Washington, D.C., the NCPPR has been advocating for Bitcoin as a safeguard against inflation and economic volatility. They have already approached both Microsoft Corp. and Amazon.com Inc. with similar proposals.

Redmond, Washington-based Microsoft rejected the notion, whereas Seattle-based Amazon is set to potentially consider it during an April shareholders meeting.

NCPPR appears to be inspired by Michael Saylor’s strategy. As the former CEO and current chair of MicroStrategy, Saylor developed a corporate strategy heavily focused on Bitcoin and has become a prominent advocate for corporations accumulating crypto in their treasuries.

If NCPPR succeeds, Meta and Amazon, similar to MicroStrategy, could dedicate a segment of their asset base to Bitcoin as they view it as a better alternative to stagnant corporate bonds due to its limited supply.

Moreover, Bitcoin ETFs, or exchange-traded funds, saw a surge of 100% by the end of 2024, which is four times the gains of the S&P 500 index and 35% above the Roundhill Magnificent Seven ETF that tracks the major tech firms (including Meta, Microsoft, and Amazon).

Additionally, MicroStrategy experienced a stock increase of 2,191% over five years.

Remember Libra? No? That’s fine.

Meta attempted to introduce its own digital currency, Libra, in 2019 when it was still called Facebook. The initiative aimed to establish a global stablecoin supported by a mix of fiat currencies and government securities.

Libra was intended to enable low-cost and smooth transactions globally, especially for those without bank access. However, it encountered significant regulatory resistance from legislators and financial regulators worldwide, who expressed concerns about monetary sovereignty, data privacy, and potential exploitation for illegal activities.

The project was rebranded as Diem in 2020, focusing exclusively on U.S. dollar-backed stablecoins. Meta sought partnerships with Visa, Mastercard, and PayPal, but they withdrew their support.

By early 2022, Meta sold Diem to Silvergate Bank for about $200 million.

While the Libra/Diem initiative didn’t succeed, it showcased Meta’s aspirations in the digital currency realm.

Whether Meta CEO Mark Zuckerberg and his board will take the NCPPR’s proposal seriously and pivot to Bitcoin as a major strategy remains to be seen.