CUDIS, backed by Draper Associates, has entered into a year-long collaboration with UCLA Athletics to promote its web3 smart rings to students and athletes.

The web3 wellness company CUDIS recently announced a one-year partnership with UCLA Athletics, a prominent Californian collegiate sports organization, to advocate for its AI-driven smart rings. As detailed in a Thursday press release shared with crypto.news, this collaboration will involve campus activations where CUDIS will present its rings to UCLA students and sports enthusiasts.

Furthermore, CUDIS intends to establish name, image, and likeness agreements with student-athletes across various UCLA teams, such as men’s and women’s tennis, basketball, golf, women’s gymnastics, and football, according to the press release.

“This initiative aims to ignite discussions on healthy lifestyles, performance tracking, and data ownership, while empowering student-athletes to utilize their image and promote the product across their social media platforms.”

CUDIS

As part of the partnership, CUDIS will also interact with UCLA fans through engaging campaigns, including lucky draw promotions at sporting events, enabling them to incorporate UCLA Athletics’ branding and link their smart rings to the university’s athletic culture.

One blockchain ring to unify them all

According to CUDIS CEO Edison Chen, the collaboration “carries special significance for us as we give back to the community that initiated our vision,” adding that “UCLA is where our journey commenced.”

The company’s smart ring utilizes blockchain technology to track various health metrics, such as heart rate, sleep quality, stress levels, and calories burned. Built on the Solana (SOL) network, the ring grants users full ownership of their health data and provides personalized wellness guidance via an AI coach. The wearable device also includes a dynamic rewards system that incentivizes users to adopt healthier choices by offering passive rewards for positive behaviors.

In September, CUDIS secured $5 million in a funding round led by Draper Associates, with additional backing from Skybridge, Penrose, SNZ, Mozaik, NGC, Foresight Ventures, OGBC, Monke Ventures, and DraperDragon.