Johannesburg – APO Group (www.APO-opa.com), a leading pan-African communications and PR consultancy, is excited to announce the appointment of Tracy Walakira as the organization’s first-ever Culture Ambassador, coinciding with her 10-year anniversary at the company.

This newly created role underscores her steadfast dedication to the principles of APO Group and her outstanding efforts in fostering a positive workplace culture.

In her position as an Account Director within the PR and Strategic Communications division, Tracy has played a crucial role in executing some of APO Group’s most influential PR campaigns for key clients across diverse sectors throughout Africa and beyond.

Her strategic insight has been vital in promoting narratives that celebrate the uplifting stories of Africa.

Reflecting on her journey, Tracy stated: “Celebrating my 10-year anniversary at APO Group is both a humbling and exhilarating experience.

“I am profoundly grateful for the opportunities to grow personally and professionally while contributing to this incredible company.

“My new role as Culture Ambassador is a true honor, and I am eager to actively foster a culture of inclusivity, respect, and collaboration.

“Together, we’ve built something remarkable at APO Group, and I am excited to further our growth as a leader and advocate for our values and our people.”

As Culture Ambassador, Tracy will spearhead initiatives aimed at embedding APO Group’s core values of excellence, accountability, collaboration, diversity, and agility within the entirely remote organization.

Nicolas Pompigne-Mognard, Founder and Chairman of APO Group, commented: “On behalf of APO Group, I extend my hearty congratulations to Tracy on this significant milestone and for her steadfast commitment to her clients and colleagues.

“Furthermore, her well-deserved role as Culture Ambassador demonstrates her exceptional leadership and our commitment to fostering a workplace that champions diversity, collaboration, and professional advancement.”

Since her arrival at APO Group in 2014, Tracy has gained extensive experience in all aspects of public relations, greatly enhancing the company’s reputation as a leader in the industry.

In recognition of her outstanding contributions to clients, she received the Jack Ma Foundation’s inaugural ABH 100 Award in 2023, honoring individuals who have supported the pan-African initiative, Africa’s Business Heroes (ABH), throughout its five iterations.

ABH highlighted that these 100 extraordinary individuals have significantly advanced the initiative through their unwavering commitment to enhancing the African start-up ecosystem.

This accolade serves as a testament to Tracy’s efforts over the past decade and her continual enthusiasm for championing Africa’s positive narratives and development through pan-African PR at APO Group.

“The last decade has been an extraordinary journey, and I’ve had the privilege of working with some of the most inspiring clients and colleagues,” Tracy affirmed.

“APO Group is a truly unique organization, and our shared commitment to shaping Africa’s narrative with passion and purpose drives everything we do.

“None of this would have been achievable without the support of my family, the trust of our exceptional clients, and our remarkable media partners.

“I am especially grateful to my team and APO Group for empowering me to lead, inspire, and truly represent our company’s culture.”

Rania El Rafie, Vice President of PR and Strategic Communications, remarked: “Tracy’s decade at APO Group represents the embodiment of passion, perseverance, and a unified vision for excellence.

“Her appointment as Culture Ambassador validates her relentless commitment to nurturing a workplace that thrives on collaboration, inclusivity, and innovation.

“This milestone captures the essence of our values and the culture we strive to promote daily – one that enables our people to grow, excel, and lead with purpose.

“Tracy’s journey serves as an inspiration to all of us at APO Group, and we look forward to seeing her continue to enhance and elevate our culture to even greater heights.”