Backbase, a global frontrunner in Engagement Banking, has unveiled a strategic partnership with Seven, a Moroccan consulting firm that specializes in integrating digital and AI solutions. This collaboration brings together Backbase’s Engagement Banking Platform and Seven’s extensive expertise in digital banking transformation, creating new standards for innovation and customer experience in financial institutions throughout Africa and the Middle East.

Recognized for its transformative impact on digital banking services, Backbase allows banks to deliver personalized and seamless experiences for their customers, encouraging higher digital engagement and adoption while enabling banks to reduce technical debt and improve operational efficiency. Through its partnership with Seven, Backbase aims to enhance its presence in the region, leveraging local knowledge and insights to deploy next-generation banking solutions.

Empowering the Region through Innovation

Seven, noted for its strategic emphasis on digital transformation, data strategy, and product innovation, aligns seamlessly with Backbase’s vision to redefine banking. Together, they will provide financial institutions the tools and strategies needed to navigate the complexities of digital transformation, tailored to their unique operational needs. Seven’s extensive banking experience will reinforce Backbase and its clients throughout the MEA region. With strong project management and implementation capabilities, Seven will aid in the design, integration, and deployment of Backbase solutions, ensuring faster and more efficient rollouts.[1]

Aymen Daoud, Regional Head North and West Africa at Backbase, commented, “Our partnership with Seven is pivotal in delivering outstanding digital banking solutions to our vital markets in Africa and the Middle East. Their deep understanding of the local banking landscape, combined with our premier Engagement Banking Platform, empowers us to redefine how financial institutions operate and achieve growth, operational excellence, and customer satisfaction in Morocco and beyond.”

Jalal Benabdouh, Managing Director at Seven, expressed, “As a leading player in driving digital transformation within financial services, we are excited to announce our collaboration with Backbase and to offer our clients a top-notch digital banking platform. Our commitment to fostering innovation for our banking clients can significantly reshape the digital banking environment in the MEA region, enhancing the value of their digital ventures. This partnership demonstrates Seven’s long-term commitment and investment in delivering the most advanced and innovative solutions to our clients.”